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Journey for a Better World - Nike

Vanila BCN
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Behance.net
Journey for a Better World
Nike Better World
On March 19th 2012, Jason Lester left Niketown NYC to begin the Journey for a Better World. For the next 100 days, he'll be running and biking over 4,000 miles across the United States, relaying the Nike message that a better world starts with sport.

Inspired by the Greetings from postcard and under the creative direction of Michael Spoljaric Vanila BCN created the visual elements of the journey.

www.nikebetterworld.com/journey
Motion video credits - Animation and production: Instrument
Nike pattern jason bike running thriatlon effort Lester lettering plants buildings cactus scene greetings shoe
Nike pattern jason bike running thriatlon effort Lester lettering plants buildings cactus scene greetings shoe
Nike pattern jason bike running thriatlon effort Lester lettering plants buildings cactus scene greetings shoe
Nike pattern jason bike running thriatlon effort Lester lettering plants buildings cactus scene greetings shoe
Nike pattern jason bike running thriatlon effort Lester lettering plants buildings cactus scene greetings shoe
Nike pattern jason bike running thriatlon effort Lester lettering plants buildings cactus scene greetings shoe
Nike pattern jason bike running thriatlon effort Lester lettering plants buildings cactus scene greetings shoe
Nike pattern jason bike running thriatlon effort Lester lettering plants buildings cactus scene greetings shoe
Nike pattern jason bike running thriatlon effort Lester lettering plants buildings cactus scene greetings shoe
Nike pattern jason bike running thriatlon effort Lester lettering plants buildings cactus scene greetings shoe
Nike pattern jason bike running thriatlon effort Lester lettering plants buildings cactus scene greetings shoe
Nike pattern jason bike running thriatlon effort Lester lettering plants buildings cactus scene greetings shoe
Nike pattern jason bike running thriatlon effort Lester lettering plants buildings cactus scene greetings shoe
Nike pattern jason bike running thriatlon effort Lester lettering plants buildings cactus scene greetings shoe
Journey for a Better World - Nike
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Barcelona, Spain

Journey for a Better World - Nike

Inspired by the Greetings from postcard and under the creative direction of Michael Spoljaric Vanila BCN created the visual elements of the journ Read More

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives